Every conversion, explained
No black box and no model that guesses. BOLZ Base links your pixel, the UTM and the order, so you can show exactly which visits led to a sale.
Every channel. One base
Visits stream in from every channel you run. BOLZ Base links them to the orders they lead to, and counts every order once, with the route that led to it.
Every number in BOLZ Base can be traced back to a visit, a click and an order. That is what makes it explainable to your team and your clients.
Measure on your own domain
One script measures every visit first-party, so fewer visits get lost to blockers and browsers.
Recognise the source
UTMs and referrers are mapped to 20+ ad platforms and channels, from Google and Meta to ChatGPT.
Link the order
Every order is linked to the visits before it, net of VAT, with refunds and cancellations.
Add the spend
Spend comes in per day from your ad platforms and marketplaces, so ROAS means the same everywhere.
No black-box model. This customer met your brand four times before buying for € 89. Pick a model and see exactly who gets the credit.
Switch models with one click on Paid Performance today. Overview follows soon.
Follow the route to every order
Attribution paths show which combinations of channels lead to orders. Paid Performance shows ROAS per campaign with four models. Try both below.
Start tomorrow with a better morning
Try BOLZ Base free for 7 days. We set it up for your shop and walk you through your own numbers. No credit card.